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The "Little Nurse" brand was established in 1995 and has been inherited for more than 20 years. It is subordinate to the Little Nurse Company. The company is located in Beichen Science and Technology Park, Beichen District, Tianjin, covering an area of about 27000 square meters, with a total construction area of about 19000 square meters. As an enterprise integrating scientific research and development, production and sales of women's sanitary napkins, sanitary pads, baby diapers, household paper, and washing supplies, the company currently has more than ten production lines, all of which use full-servo equipment. There are more than 300 employees, and the annual sales revenue is about 200 million, and the annual profits and taxes are nearly 10 million.
The company has established a complete set of integrated management system for technical research, product development, production and manufacturing, and quality control according to its own innovation needs and industry prospects. In January 2020, due to the shortage of medical masks caused by the novel coronavirus pneumonia epidemic, the company took advantage of the existing production line to complete the transformation of the production line in a short time, and began to invest in the production of medical masks in February 2020 with the support of the government, contributing to the epidemic prevention work.
In order to continuously improve the self-value and brand effect of the "Little Nurse" brand, in 2014, the company decided to transform from a production-oriented enterprise to a technology-based enterprise and a technology-intensive enterprise. To this end, the company has carried out a series of major measures such as asset restructuring, capacity optimization, technological innovation and joint-stock reform. So far, the company has successfully completed the joint-stock reform and established Little Nurse (Tianjin) Technology Co., Ltd. The company's completion of the above major measures is not only for the company's simple transformation and upgrading, but also to adapt to the continuous changes in the current market, and more importantly, to gradually enter the capital market to seek greater development opportunities under the guidance of the development path of capitalization and marketization.
In August 2020, the company completed the listing on the New Third Board, which belongs to the market innovation level. The securities code is 873498. NQ securities abbreviation: small nurses According to the current data statistics, the company's indicators are developing well, and are changing from a regional brand to a national brand. In the later stage, we will try to launch the scientific innovation version in 2025 to better promote the brand of "Little Nurse".
At present, the company owns independent intellectual property rights and applies them to product research and development and production. On the basis of expanding production capacity, the company has continuously expanded its sales performance with market orientation, and the domestic supply of products is in short supply. The company's dealers are all over China, and they are sold in all major supermarkets in China, making the company's sales revenue increase substantially year after year.
The "Little Nurse" brand with independent intellectual property rights owned by the company has lasted for more than 20 years, and has more than 100 trademarks and more than 30 patents. The company not only pays attention to brand protection and product design, but also pays attention to product quality and new product research and development. The company introduced excellent experimental equipment, strictly controlled the product quality, controlled the items required by the national standard of sanitary napkin, and ensured that the internal quality of the product met or even exceeded the requirements of the standard. At present, the small nurse company has won more than 100 honors since its establishment.
With the increasing size of the company and the expansion of sales channels, the company's strategy has a new orientation and gradually moves towards international development. This is not only a major strategic adjustment made by the company in order to comply with the market development trend and meet consumer demand, but also a substantive adjustment for the company to integrate its own advantages and strength and achieve diversified and cross-field operations.
Facing the future, the company will inherit the good tradition and its own advantages in the past, and continue to innovate, keep pace with the times, and create new heights for the development of the enterprise with a more rigorous attitude, more optimized products and better service concepts.
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